Dos or Don'ts on Venue Placements

Published on
June 28, 2022

Overview

Where a ChargerGoGo station is placed can directly affect visibility, accessibility, customer experience, and rental activity. Before leaving a venue, Distribution Partners should confirm that the station is easy to find, easy to access, fully stocked, and ready for customers.

Learning Objective

By the end of this lesson, you should be able to identify a strong station placement and complete a quick final placement check before leaving a venue.

The Do’s

1. Make the Station Highly Visible

Place the station in a high-traffic, easy-to-see location where customers will naturally notice it.

Good locations are areas where customers already walk, wait, gather, or spend time.

2. Keep the Station Accessible

Customers should be able to walk directly up to the station and use it without obstacles.

Leave enough open space around the station so customers can comfortably rent and return chargers.

3. Keep Chargers Fully Stocked

Make sure the station has an adequate supply of chargers available for customers before leaving the venue.

A visible station cannot generate rentals if customers arrive and no chargers are available.

4. Keep Signage Visible

ChargerGoGo branding and signage should remain clearly visible so customers understand that portable chargers are available.

5. Make Sure Venue Staff Is Aware

Front-line venue staff should know:

  • Where the ChargerGoGo station is located
  • What the station provides
  • How to direct customers to it

Staff awareness makes it easier for customers to find the service when they need a charger.

6. Leave the Station Clean & Ready

Before leaving, confirm that the station is:

  • Neat and presentable
  • Powered on
  • Operational
  • Stocked and ready for the next customer

The Don’ts

Don’t Hide the Station

Avoid placing the station:

  • Behind a counter
  • In a corner
  • Somewhere customers are unlikely to notice

Don’t Block Access

Do not place furniture, displays, merchandise, or other objects in front of or around the station if they make it difficult for customers to reach.

Don’t Put It in a Dark Area

Keep the station in a well-lit area where customers can easily see it.

Don’t Remove the Signage

Keep ChargerGoGo branding and promotional materials visible and in place.

Don’t Put It in a Low-Traffic Area

Avoid locations such as:

  • Back rooms
  • Isolated hallways
  • Areas customers rarely visit

Don’t Let It Run Empty

Never leave the station with little or no charger inventory available.

Final Venue Placement Check

Before leaving the venue, ask yourself:

  • Visible: Can customers easily see the station?
  • Accessible: Can customers walk directly up to it?
  • Stocked: Are enough chargers available?
  • Signage: Is ChargerGoGo branding clearly visible?
  • Staff: Does front-line staff know where the station is?
  • Ready: Is the station clean, powered, and operational?

Key Takeaway

Good placement makes ChargerGoGo easier to discover and easier to use.

The goal is simple: keep every station visible, accessible, stocked, and customer-ready. These placement fundamentals help create a better customer experience and support more charger rentals.

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