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Case Study Snapshot

The Phoenician, a Luxury Collection Resort, Scottsdale is a destination resort where guests move between dining, pools, spa, golf, meetings, weddings, and other experiences throughout the day. In October 2025, ChargerGoGo deployed two C8 Pro stations and one C20 Pro across the Outlet Foyer, Grand Ballroom Foyer, and Pool Bar.

The three-station deployment now averages approximately 2–3 rental transactions per day, at roughly $6–$7 per transaction.

The Opportunity

A luxury resort creates a different charging challenge than a typical hotel.

Guests may have outlets in their rooms, but much of the actual resort experience happens somewhere else.

The Phoenician is part of an expansive 250-acre resort environment, with access to pools, golf, spa, dining, and other activities. The property also offers approximately 160,000 square feet of indoor and outdoor event space, with its Phoenician Grand Ballroom designed for large conferences, galas, weddings, and other gatherings.

That means guests can spend hours moving between leisure, dining, and event areas without returning to their rooms.

During that time, phones remain important for photos, communication, schedules, navigation, social sharing, and coordination.

The opportunity was therefore not simply to put a charger in a hotel. It was to make portable power available where guests were already spending their time.

The Approach

ChargerGoGo's deployment was built around multiple guest journeys rather than one central location.

Two C8 Pro stations and one C20 Pro were distributed across three distinct touchpoints:

• Outlet Foyer
• Grand Ballroom Foyer
• Pool Bar

Each placement serves a different guest use case.

The Grand Ballroom Foyer supports conference, meeting, wedding, and social-event traffic. The Pool Bar reaches leisure guests who may spend extended periods away from their rooms. The Outlet Foyer adds another charging touchpoint within the property's dining and common-area flow.

For distribution partners, this is an important distinction when approaching resort properties.

The strongest pitch is not:

"Your hotel needs a charging station."

It is:

"Your guests need access to power where they actually spend their day."

The Results

Since installation in October 2025, the three-station deployment has averaged approximately 2–3 rentals per day, with each transaction averaging approximately $6–$7.

The more useful lesson is the behavior behind that usage.

Guests are choosing portable charging at a property where conventional charging may be available elsewhere. That supports the original deployment logic: charging becomes more useful when it can move with the guest, rather than requiring someone to stop an activity, return to their room, or remain beside a wall outlet.

The deployment also demonstrates how one resort can support multiple strategically placed stations instead of treating charging as a single-lobby amenity.

What Distribution Partners Can Learn

1. Sell the property, not just the lobby

Large resorts contain multiple high-dwell-time micro-venues.

Pools, event foyers, restaurants, bars, spas, and common areas should each be evaluated as potential charging touchpoints.

2. Lead with guest movement

A hotel-room outlet is not a substitute for portable charging when guests spend hours elsewhere on the property.

Show operators where low-battery friction can appear during the actual guest journey.

3. Match placement to the use case

Event areas can serve business travelers, conference attendees, and wedding guests. Pool and dining areas reach leisure traffic.

A multi-point deployment gives guests more opportunities to find charging access across different parts of their stay.

Reusable Sales Talking Point

"Your guests may be able to charge in their rooms, but they don't spend the entire day there. ChargerGoGo gives resort guests access to portable power around the property, so they can keep moving through dining, events, pool time, and other experiences without being tied to an outlet."

Suggested Next Action

Identify three resorts or full-service hotels in your market and map the guest journey.

Look specifically for event foyers, pool areas, restaurants, bars, and other high-dwell-time spaces where portable charging could solve a visible guest need.

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