Growth Marketing Manager

Turn Marketing Into Measurable Growth

ChargerGoGo is looking for a hands-on Growth Marketing Manager to own and accelerate our customer acquisition and market expansion efforts.

This is not a role focused simply on impressions, followers, or brand awareness. We are looking for someone who thinks in terms of the entire funnel:

Traffic → Leads → Qualified Opportunities → Meetings → Customers → Revenue

You'll work closely with our sales, operations, product, and leadership teams to build campaigns, test new channels, improve conversion rates, and create scalable growth systems.

What You'll Own

Growth Strategy & Lead Generation

• Develop and execute multi-channel growth strategies to generate qualified leads.
• Build campaigns targeting entrepreneurs, Distribution Partners, venue partners, and enterprise prospects.
• Identify and test new acquisition channels.
• Continuously analyze CAC, conversion rates, pipeline contribution, and ROI.
• Turn campaign data into actionable recommendations.

Paid & Digital Marketing

• Manage and optimize paid acquisition campaigns across relevant digital channels.
• Develop landing pages, offers, lead magnets, and conversion funnels.
• Conduct A/B testing across ads, landing pages, CTAs, and messaging.
• Manage retargeting and lead-nurturing strategies.

SEO & GEO

• Lead ChargerGoGo's SEO and Generative Engine Optimization (GEO) strategy.
• Improve organic visibility across traditional search engines and AI-powered discovery platforms.
• Develop keyword, content, backlink, citation, and authority-building strategies.
• Optimize website content, structured data, and high-value landing pages.
• Monitor ChargerGoGo's visibility across relevant AI-generated search results and recommendations.

CRM, Email & Marketing Automation

• Build and optimize lead-nurturing campaigns, workflows, segmentation, and email sequences.
• Partner closely with Sales to improve lead qualification and follow-up.
• Maintain visibility into the full customer journey from initial lead through closed business.
• Identify opportunities to automate repetitive marketing and sales processes.

Content & Brand Growth

• Develop content strategies supporting customer acquisition, SEO/GEO, sales enablement, and brand authority.
• Coordinate social media, email campaigns, case studies, testimonials, educational content, and thought leadership.
• Turn ChargerGoGo's customer stories, partnerships, data, and company milestones into compelling marketing assets.

Analytics & Conversion Optimization

• Build and maintain growth dashboards and reporting.
• Track performance across the complete marketing and sales funnel.
• Identify where prospects drop out of the funnel and develop strategies to improve conversion.
• Run structured growth experiments and measure results.

What We're Looking For

• 3+ years of experience in growth marketing, digital marketing, demand generation, or performance marketing.
• Strong understanding of digital acquisition funnels and conversion optimization.
• Experience with CRM and marketing automation platforms; HubSpot experience is strongly preferred.
• Working knowledge of paid advertising, SEO, email marketing, analytics, and landing-page optimization.
• Familiarity with GEO, AI search, and emerging AI-driven marketing strategies is highly desirable.
• Strong analytical mindset with the ability to connect marketing activity to pipeline and revenue.
• Excellent copywriting and communication skills.
• Comfortable experimenting, learning quickly, and making decisions based on data.
• Able to both develop strategy and execute it.

Experience in SaaS, marketplaces, franchising/business opportunities, hospitality technology, fintech, IoT, or high-growth startups is a plus.

How We Measure Success

Success in this position will be measured by business outcomes, including:

• Qualified leads generated
• Cost per qualified lead
• Lead-to-meeting conversion
• Meeting-to-customer conversion
• Customer acquisition cost
• Marketing-attributed pipeline and revenue
• Organic search and AI-search visibility
• Website conversion rates
• Email and nurture performance
• Growth experiment results

Who Will Thrive Here

We're looking for a builder, not just a campaign manager.

You should be the kind of person who sees a funnel underperforming and immediately wants to understand why, test something new, measure the result, and improve it again.

You'll have the opportunity to help build the growth engine behind a rapidly expanding technology company and directly see how your work translates into new customers, new locations, and new markets.

If you love combining creativity, technology, data, and experimentation to create measurable growth, we'd love to hear from you.